Microtrends squared the new small forces driving the big disruptions today by Mark J. Penn

Cover of: Microtrends squared | Mark J. Penn

Published .

Written in English

Read online

Subjects:

  • Social aspects,
  • Social prediction,
  • Social influence,
  • Social change,
  • Population

Edition Notes

Includes bibliographical references and index.

Book details

StatementMark Penn ; with Meredith Fineman
ContributionsFineman, Meredith, author
Classifications
LC ClassificationsHB3505 .P442 2018
The Physical Object
Pagination413 pages
Number of Pages413
ID Numbers
Open LibraryOL26953958M
ISBN 101501179918
ISBN 109781501179914
OCLC/WorldCa1027789927

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Offering a clear vision of the future of business, politics, and culture, Microtrends Squared is a must-read for innovators and entrepreneurs, political and business leaders, and for every curious reader looking to under­stand the wave of the future when it is just a ripple.

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Ten years after his bestseller Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, politics, and culture. Microtrends: The Small Forces Behind Tomorrow's Big Changes is a non-fiction book by Mark Penn and Kinney text was initially published by Twelve on September 5, Mark Penn has been named the winner of the Consumer Insights category in the Atticus Awards for this book.

If you want to understand where America is heading, a good place to start is with Mark Penn's new book, "Microtrends Squared." Penn came to fame in the s as a pollster in the Clinton White House, later served as chief strategy officer for Microsoft, and is now chairman of the Harris Poll.

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He is the author of forthcoming book “Microtrend Squared: The New Small Forces Driving the Big Disruptions Today” ten years after his bestseller “Microtrends: The Small Forces Behind Tomorrow’s Big Changes,” and was a columnist for the Wall Street Journal.

Mark Penn is the author of both the book “Microtrends: The Small Forces Behind Tomorrow’s Big Changes” and the follow-up “Microtrends Squared:The New Small Forces Driving the Big Disruptions Today,” a nonfiction volumae in which he identifies and analyzes the social trends affecting society.

In his books, Mark Penn leverages his prior experience.

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